Dr Gloria              Amaris

I have more than 13 years of experience in choice modelling, combined with a strong understanding of real-world systems and the behavioural forces that shape them. My work centres on one core belief: meaningful solutions to global challenges must account for how people think, decide, and act.

 

I specialise in mathematical modelling to understand and predict human decision-making processes. By integrating principles from choice modelling, psychology and environmental sciences, I develop sophisticated models that address real-world challenges, especially those connected to sustainability, climate change and new markets. My work, as the brand ChoicemodAnalytics, leverages expertise in behavioural sciences and sustainable urban systems, focusing on people as the key agents driving demand. This approach provides actionable insights to support informed policy decisions in environmental, social, and engineered systems.